As the COVID-19 pandemic has forced people to spend more time at home, technology has become more intertwined in everyday life. And, cyber hackers are seizing the opportunity which makes customer data protection and security more important than ever.
Cyber crimes are on the rise, with more individuals experiencing phishing scams and cyberattacks while working from home. Hackers are getting smarter, too. During the pandemic, cyberattacks using previously unseen malware and methods increased by 15%.
Conversely, consumers care about cybersecurity more than ever. More than half of all consumers say they trust companies more when they do not ask for irrelevant personal information. And, 50% say they trust companies more when they respond quickly to hacks and breaches.
Clearly, today’s eCommerce brands should see privacy and cybersecurity as an imperative. Confident customers are more likely to convert, complete a purchase, and drive overall revenue for a brand.
So, how can eCommerce companies reassure customers that security comes first? Let us take a look at some of the top ways to show shoppers you take security seriously in 2022.
1. Install a SSL Certificate
A secure sockets layer (SSL) certificate is an essential eCommerce security measure. Ideally, any established eCommerce site should already have one. It is a first step that only takes a few minutes and shows your customers you are vigilant about protecting data. This certificate encrypts sensitive customer data, like credit card information and login passwords, so hackers cannot access the information while it is in transit.
Customers will know your website is SSL certified if it includes an “https” at the beginning of the web address. The “s” indicates that you have installed a secure sockets layer. In fact, Google will even warn website visitors to stay away from websites that are uncertified — so there is really no excuse not to take this important step in eCommerce security.
2. Use Fraud Detection Tools
The most secure eCommerce websites offer many layers of fraud detection, protecting customers from credential stuffing and brands from chargebacks and other financial scams. Look for a solution that includes pre- and post-payment security checks as well as one that complies with local bank, tax and consumer policy standards.
Such security measures are proven to maximize customer trust and retention for eCommerce brands large and small.
3. Educate Customers
Many customers simply are not familiar with the latest security industry standards. In fact, one study showed that consumers believe authentication factors lead to stronger data security, even though methods like behavioral biometrics are proven to be more secure.
Clearly, eCommerce brands can not wait around hoping customers trust their website. Instead, merchants need to be proactive about building that trust. One of the best ways to achieve this goal is by providing education and resources related to cybersecurity. When brands teach customers about the most reliable cybersecurity standards, they will know the brand is serious about protecting their data.
4. Enable Multi-Factor Authentication
Multi-factor authentication is a basic rule of cybersecurity in 2022, and it is also a proven tool for increasing customer confidence. Rather than requiring customers to log in with just a username and password, it is smarter to have them enter a verification code or create a personalized security question.
While this step does make the purchase process a bit longer, it is also a way to show customers you care about their data. In an age when more consumers understand the danger of cyber threats, they will be more willing to take the time required for multi-factor authentication.
5. Encourage Bug Reporting
One bug in a website is enough to take the whole system down — which means loss of revenue and customer trust. For this reason, it is important to utilize customers to let you know where and when bugs are popping up on your website.
A detailed bug report can help developers stop the problem before it wreaks havoc on a brand’s website. Yet many shoppers and website users do not want to take the time to report bugs, especially down to the minute details. Fortunately, a simple service desk or pop-up bug report is one way to encourage and increase customer bug reporting. When you make it easy for them, customers are much more likely to leave a detailed bug report that helps improve your user experience.
6. Ensure PCI DSS Compliance
The Payment Card Industry Data Security Standard (PCI DSS) is one of the most important ways to protect customer credit card data. eCommerce platforms that are PCI DSS compliant are less vulnerable to serious card schemes that compromise consumer privacy. Here are the 12 steps to PCI DSS compliance in 2022:
- Install a firewall
- Remove the vendor default setting
- Protect all stored cardholder data
- Encrypt payment processing
- Keep antivirus software up to date
- Utilize secure systems and apps
- Place restrictions on cardholder data
- Create user access IDs
- Limit access to data
- Track network access
- Test systems and processes
- Create an infosec policy
7. Use Real User Monitoring (RUM)
Real user monitoring (RUM) offers eCommerce brands a host of benefits, allowing them to make more informed decisions that protect consumers and boost overall user satisfaction. This tool gathers detailed data about how users interact with a website. It offers insights like page speed, page performance, user location, user devices and more.
Thanks to the power of RUM, eCommerce brands can optimize their website to improve the customer experience like never before. They can increase load times, responsiveness and functionality to help avoid security issues that may decrease customer satisfaction and trust.
Increase Customer Trust Today
By adopting these eCommerce security measures, you will show consumers that their security and privacy is your top concern. And if you are looking for more ways to convert customers, Air360 can help.
Scalefast’s user analytics platform transforms your data into actionable insights. On-page analytics, smart funnels, session replays and other features allow you to see the world through the eyes of your website visitors. Request a demo today to increase your conversion rates right away.