Photo of two red luxury handbags designed by French luxury label Lancel

Flash Sales But Make it Fashion

Luxury brands are known for prestige, not promos. host your next product drop or private sale event on a specialty eCommerce site for maximum success.

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By Scalefast Team on April 8, 2021 • Blog, Branding, New Blog Post Format
Photo of young woman with shaggy bob and luxury earrings shopping online using tablet

Launching Luxury Sale Events

Luxury brands lose out when they avoid private sale events in the name of exclusivity. Learn how to design an eCommerce event sure to delight your customers with these three tips.

Image of modern direct-to-consumer (DTC) beauty products on white background

DTC Lessons from Cult Beauty Brands

Here are five cult beauty brands whose DTC strategies exemplify the best positioning, content, marketing, and product innovation.

The Tech that Defined 2020

The gadgets that made their way into consumer’s homes and budgets last year were unique in their focus on health, wellness, and at-home entertainment. Had brands invested in private sales, product drop events, flash sales, or specialty product web stores to promote these products, we believe the sales margins and consumer satisfaction rates would have been even higher. Here are six consumer electronics that could have made a bigger splash in 2020 with the power of a specialty web store, product launch event, or private sale event.