Sega Achieves Fast, Secure
Global Delivery

SEGA is a leading interactive entertainment company, responsible for creating award-winning titles and iconic franchises such as Football Manager™, Aliens™, the Total War™ series and Sonic the Hedgehog™.
For the launch of its major new game, Warhammer 40,000: Dawn of War III, Sega wanted to give its fans the ability to pre-order exclusive collector’s editions and enable Day 1 game delivery across North America and Europe. Sega needed a partner that could handle highly confidential, embargoed assets and deliver under very tight deadlines. Scalefast created a streamlined landing page with a shopping cart capable of taking pre-orders and fulfilling thousands of orders from European and North American fans who rushed to buy this hot new title on the first day of worldwide availability. The project was started, completed, and launched in under three weeks. Following this highly successful launch, Sega and Scalefast have launched four other projects, generating several millions of dollars in revenue, including online stores for Vanquish digital downloads, Total War: Warhammer Collector’s Edition, Football Manager 2018, and Aston Villa FC-branded affiliate store for Football Manager. The impressive results: of total sales sold during the pre-order phase and a conversion rate of more than 4.5%.
Conversion rate
Percent of sales sold during pre-order
3 weeks
Project completion time

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