Square Enix Scores Huge Gains
Square Enix is a global video game developer, publisher and distributor most famous for creating FINAL FANTASY®, DRAGON QUEST® and TOMB RAIDER®.
Square Enix was seeking a hands-on, full-service eCommerce provider with a powerful platform that could support its impressive growth and expansion into new markets. Scalefast was tasked with building Square Enix’s online store with robust fraud protection and with restructuring its full eCommerce business infrastructure. In the first year of its partnership with Scalefast, Square Enix was able to increase game sales by over 50%, as well as increase customer retention by over 40%. Square Enix’s partnership with Scalefast contributed to its notable performance for the last quarter of 2016, when the publisher saw sales increase by over 25% . By selecting the right eCommerce partner in Scalefast, Square Enix saw an immediate and sizable improvement in sales and customer retention. Square Enix Experiences Zero Downtime During Major Product Launch In February 2016, for the launch of its much anticipated Final Fantasy XV game, Square Enix experienced Scalefast’s deep scalability and reliability when $6,000,000 in transactions and over 20,000 account creations occurred in less than 6 minutes with 0% downtime.
“We’ve seen tremendous growth of our direct-to-consumer business with the help of Scalefast. They’ve really helped us strengthen and leverage our greatest competitive advantage, our global community of amazing fans.”
Mike Sherlock, COO