Photo of young boy wearing VR headset.

The Growing Role of AR and VR in eCommerce

It used to be that AR (Augmented Reality) and VR (Virtual Reality) were as esoteric as something out of a Stephen King Novel. But now, both technologies are gaining in popularity and widespread use when it comes to online retail. Learn what’s in store for these two trends when it comes to the world of eCommerce.

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Photo of busy street in tokyo china with eCommerce and commerce messages on marquees

Why the Future of eCommerce is in China

Nowhere is eCommerce more imaginative or widely-adopted than in China. From mobile commerce, social media, livestreaming, and digital wallets, we break down the major trends propelling Chinese eCommerce into the future.

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photo of woman logging into computer and using online customer account

Four Key Strategies for Effective Customer Accounts

Customer accounts are an incredibly valuable store feature for eCommerce retail sites. From data acquisition and personalization, to customer service and rewards, here are a few strategies for getting the greatest benefit out of the customer account features on your online store.

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Image of customer experience and user experience (UX) designers working on project together to improve metrics and conversion for website

Customer and User Experience Metrics to Track Now

Metrics are essential for brands hoping to improve their customer and user experience online. Advanced analytics tools can uncover actionable insights for improving conversion rates. Here are the four user experience metrics you need to track for improved sales

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