Branding

Photo of two red luxury handbags designed by French luxury label Lancel

Flash Sales But Make it Fashion

Luxury brands are known for prestige, not promos. host your next product drop or private sale event on a specialty eCommerce site for maximum success.


Warning: count(): Parameter must be an array or an object that implements Countable in /home/customer/www/scalefast.com/public_html/wp-content/themes/fusion-base/functions.php on line 210
By Scalefast Team on April 8, 2021 • Blog, Branding, New Blog Post Format

The 5 Major Types of eCommerce Event Sales to Experiment With

Are you wondering which kind of sale to run for your brand? Here’s our list of the most common types of eCommerce event sales.

What DTC Brands Need to Know About Sales Events As a Marketing Strategy

Ask an old-school retailer how to drum up new business and chances are high they’ll suggest holding a sales event. Sales are a tried and tested retail tactic for brick and mortar stores, but they aren’t as commonplace among their online counterparts. In fact, most DTC brands avoid them, says Retail Brew writer Halie LeSavage. … Continue reading “What DTC Brands Need to Know About Sales Events As a Marketing Strategy”

Trends Analysis: What Are We Learning From the Facebook Ads Boycott?

More than 1,000 brands participated in the July 2020 Facebook Ads boycott. Here’s what eCommerce brands can learn.

What Sober Brands Can Learn From America’s Drunk Shopping Habit

Drunk shopping is big business in eCommerce. Here’s the lowdown on how much Americans spend and what it means for your brand.

Boost Customer Engagement With Communications Platforms as a Service

eCommerce brands are starting to use communications platforms as a service (CPaaS) to transform buyer journeys and improve the customer experience.

Sales Tax Laws: How eCommerce Brands Can Respond to Changing Legalities

Sales tax laws can be complicated for global eCommerce brands, but not impossible. Here’s what to expect and how to handle it.

Standing Out in a Third-Party Marketplace: Guide for DTC Brands

Here are some tips for how DTC brands can work with a third-party marketplace without compromising their branding or buyer experiences.

Marie Kondo and Consumer Minimalism: Are Changing Attitudes Changing eCommerce?

Understand what consumer minimalism and Marie Kondo’s KonMari method means for changing attitudes about consumer trends and eCommerce brands.