No one wants to be treated like a number. A key to personalization is segmenting your website visitors so you can tailor the customer experience.
There are smart strategies that boost sales without encouraging your customers to rely on discounts. Here are just six of those strategies and brands that
The customer experience encompasses the pre-purchase and post-purchase experience. Done right, DTC brands can improve loyalty and drive long-term revenue.
Employee advocacy programs encourage your employees to become brand boosters which increases engagement and helps attract and retain customers.
As regulations make cookies and other third-party data obsolete, brands can and must employ alternative strategies, like collecting zero party data, in order to maintain