THE CHALLENGE
Pico-Interactive is a leader in VR hardware and software, with over 300 employees and operations in the North America, Europe, China and Japan.nd whose mission is to help bridge the gap of the most common vitamin and mineral deficiencies.
Ahead of its global release of the Goblin Wireless VR Headset, Pico-Interactive needed an ecommerce partner to connect with their fans around the world. The company wanted to sell its headsets via pre-order in multiple currencies and languages, as well as provide local fulfillment options for consumers in North America and Europe. International regulatory concerns such as VAT reporting and payment were also vexing concerns for the brand. With release-day quickly approaching at the Electronic Entertainment Expo in Los Angeles, Pico-Interactive had less than 90 days to build its global ecommerce solution.
Pico decided to work with an all-in-one ecommerce partner, rather than building a full in-house ecommerce team. They joined forces with Scalefast because of its solid footprint in international ecommerce, its fulfillment framework and team-as-a-service business model. Scalefast was tasked with designing Pico’s online store and building back-office operations. Scalefast also handled Pico’s fulfillment in order to make it possible for the brand to sell globally, without administrative or regulatory headaches.
Today, Pico-Interactive has the global ecommerce business infrastructure they need to scale their business as well as a dedicated, on-demand team at Scalefast that manages day-to-day tasks such as storefront and operational optimizations, infrastructure upgrades and customer support.
Client Needs
- A Global Ecommerce Business Infastructure with a strong platform, back-office support and a fulfilment network to support rapid expansion into international markets.
- Territories, Languages, & Currencies Multi-territory storefront and currencies to sell across North America, Europe and The Nordics
- An Agile, Dedicated Ecommerce Team with fast response times and deep knowledge of international regulatory requirements.
- Quick Speed-to-Market to be ready to take pre-sale orders at an upcoming tradeshow
The Scalefast Solution
Pico decided to work with an all-in-one ecommerce partner, rather than building a full in-house ecommerce team. They joined forces with Scalefast because of its solid footprint in international ecommerce, its fulfillment framework and team-as-a-service business model. Scalefast was tasked with designing Pico’s online store and building back-office operations. Scalefast also handled Pico’s fulfillment in order to make it possible for the brand to sell globally, without administrative or regulatory headaches. Today, Pico-Interactive has the global ecommerce business infrastructure they need to scale their business as well as a dedicated, on-demand team at Scalefast that manages day-to-day tasks such as storefront and operational optimizations, infrastructure upgrades and customer support.
Result
- Expanded Global Footprint in the US, EU, UK and The Nordics
- Launch Brand New Storefront and Fulfillment Operation in as little as 2 months, with pre-order capabilities
- Increased Conversion Rate to an impressive 4.7%
- Now Delivering a Seamless Shopping Experience for their customers by bringing all eCommerce operations under one roof
- Adopted a ‘Hands-off’ Approach with their day-to-day ecommerce tasks so they can focus on building and marketing innovative products
