Blog
The latest research and trends in eCommerce and retail technology for DTC leaders
What eCommerce Brands Need to Know about Customer Acquisition Strategy and Conversion Strategy
Attracting traffic and customers to your site is one thing, getting those visitors to convert is another. Here’s a look at acquisition and conversion strategies.
10 Ways to Reduce Customer Acquisition Costs
Customer acquisition can be an expensive endeavor. Here are 10 ways to attract new shoppers without breaking the bank.
Improving the Return Process for Better Customer Loyalty
Customer returns are a hassle – for customers and for merchants. Here are the elements of a good return policy that builds customer loyalty.
What’s The Difference Between Merchant of Record, Seller of Record and Payment Service Provider?
Brands have many options when it comes to selling online. Many eCommerce functions can be outsourced to provide efficiency and peace of mind. Here are three common vendor arrangements and what you need to know to choose the one that’s right for your brand.
How to Market to Technology Early Adopters
Early technology adopters can be invaluable for startups and established brands alike. Here’s who they are, where to find them and how to appeal to them.
5 Ways to Leverage AR in eCommerce Marketing
AR in eCommerce bridges the gap between in-store and online shopping. Allowing customers to see how a chair would look in a room or how well a dress will fit gives consumers confidence and paves the way for sales.
Homepage Design Mistakes and How to Fix Them
Homepage design is key for keeping visitors who come to your site on your site and making purchases. Here’s some best practices.
How AI-Based Tools Improve eCommerce
The break-neck pace of the changing eCommerce landscape and customer behavior has made AI-based tools a must-have for brands that want to get ahead and stay ahead.
How CPGs can Quickly and Efficiently Add A DTC Channel
For the last two years, CPGs have watched consumer preferences shift to online purchasing. Changing customer behavior combined with a looming cookie-less future makes adding a DTC channel an appealing option.