If you’re in the gaming space, you most likely know that gaming fans are different from traditional shoppers. They often demand unique products, services, and user experiences and it is critical that your eCommerce store can engage these passionate fans with a brand experience that matches their high expectations.
There’s no question: Gamers are a passionate bunch. These fans tend to be extremely loyal to their favorite games; in return, they expect a great customer experience. This consumer behavior presents a challenge to companies looking to sell gaming titles online.