wooden blocks that spell web. a hand is turning the final block from the number 2 to 3

Welcome to the Webvolution: Defining Web 1.0, 2.0 and Web3

How and where we interact with each other and with brands online is changing. Here's a look at where we've been and where we're heading.

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The advancement of the internet since its emergence in the late ‘80s has been nothing short of earth-shaking. It would not be a stretch to say the internet has drastically changed nearly every facet of human life. The web has become so ingrained in society that it now seems impossible to remember a world without it. And with Web3 already taking shape, we’re bound to spend even more time online.

From communication to information gathering to entertainment to pretty much everything else, the internet plays a part. Its vast global reach has made the world a much smaller place and transformed how people interact. Thanks to the power of the internet and smartphones, people can now connect with anyone, anytime, from anywhere.
But how has the internet progressed since its invention in 1989 by British scientist Tim Berners-Lee? Let’s take a trip backward through time to examine the three major iterations of the internet, otherwise known as Web 1.0, Web 2.0 and Web 3.0. We’ll also look at how the “webvolution” has impacted eCommerce.

Web 1.0: The World’s First Global Network

Netscape on a backlit keyboard

This first iteration of the internet had its heyday between 1989 and 2005. Web 1.0’s main impact was making information available to anyone with a computer. It’s called the “read-only” web because users could only search for information and read it. Web 1.0 offered few opportunities for user interaction or content generation. While primitive by today’s standards, early internet users were delighted by features like email and real-time news retrieval.

The mid-1990s introduction of web browsers such as Mosaic, Netscape Navigator and Internet Explorer ushered in the Web 1.0 era. Early websites were simple static web pages retrieved from servers and joined together by hyperlinks. Users read information on web pages driven by early web browsers, HTML, HTTP and URL technology. Although simplistic, Web 1.0 was the first example of a global network, offering a glimpse into the internet’s massive potential. 

Web 1.0 and eCommerce

Web 1.0 laid the groundwork for the growth of eCommerce. It gave retail businesses wider exposure beyond traditional brick-and-mortar stores through websites connected to a global network. Those early sites acted much like catalogs or brochures with limited interactivity. eCommerce businesses like eBay and Craigslist got their start in Web 1.0. The dot-com boom between 1998 and 2000 (and its subsequent bust) also occurred in this era. 

Web 2.0: Going Mobile

screenshot of facebook sign-in page

Web 2.0 is the web’s now-familiar current version. It’s called the “social web” or the “read-write web” because it facilitates greater interaction between users and websites. Its most significant impact was between 2000 to 2010, and elements of it continue even now. Web 2.0 revolutionized the internet by fostering the rise of smartphones, mobile internet access and social networks.

This second iteration significantly impacts how users can share information, collaborate and communicate. Driven by cloud computing technology, Web 2.0 users can read and produce content and distribute it between websites and applications. This type of robust interaction was instrumental in creating the social networks that now play a big part in online exchange. Web 2.0 is where Facebook, YouTube and Twitter started building their world domination. 

Web 2.0 is also the birthplace of now-ubiquitous blogs, wikis, podcasts, music sharing and video streaming. But Web 2.0’s most significant contribution was the 2007 introduction of Apple’s iPhone, which put a computer in people’s pockets. Mobile devices dynamically changed how people communicate and interact with themselves and the internet.

Web 2.0 and eCommerce

The collaborative nature of Web 2.0 lets online retailers and customers engage in two-way communication and share information about products and services. Web 2.0’s functions help online companies improve their marketing strategies, increase website traffic and boost sales. More robust data gathering through personalization, product reviews and ratings make this possible. Conversely, customers get better access to reviews, ratings, expert advice and recommendations that greatly enhance the customer experience.

Web 3.0: Into the Future and Beyond

vector image of 3-d blocks connected to illustrate the blockchain

Web 3.0, also known as the “read-write-execute” or “third-generation” internet, is the next phase of the World Wide Web. While still evolving, it promises to be the most dynamic, intelligent and interactive web experience yet developed. It provides a data-driven Semantic Web employing artificial intelligence and machine-based understanding of data to build a more intelligent online experience. 

Web 3.0’s core concepts are decentralization, openness and permissionless systems that will give users greater control over their personal data. Blockchain security will keep sensitive information protected and secure.

In Web 3.0, people will no longer need to spend time searching different websites to get information. Machine learning, advanced search engines and bots technology will give users the information they need in seconds. Web 3.0 connects both info and data and transforms data into information. It will deliver the most accurate and relevant result whenever a user searches for something. 

Web 3.0 and eCommerce

Web 3’s ability to deliver more intelligent content customization will be a boon for eCommerce businesses. In Web 3.0, computers can learn what interests people, help find what they want faster and understand the relationship between things. These improved ways of interpreting users’ habits will give brands a greater understanding of customer interests. Highly targeted marketing methods will create a more personalized online shopping experience. 

Infinite Possibilities

The impact of Web 3.0 and Web 2.0 are extensive, to say the least. As the internet moves into the future, it promises to impact everyday life even more dramatically. As technology advances at light speed, the next iterations of the internet are poised to be even more life-changing. With the prospect of an emerging metaverse, the internet will take people to online worlds right out of science fiction. 
As the internet and eCommerce evolve, you need an eCommerce provider who can help your business keep pace. Scalefast is a new generation of sophisticated eCommerce solutions. We offer customizable, enterprise-grade eCommerce platforms built for growth and scalability. Schedule a demo or talk to one of our eCommerce experts today to learn more.

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